{"id":3387,"date":"2026-01-09T03:53:11","date_gmt":"2026-01-09T03:53:11","guid":{"rendered":"https:\/\/toexceed.com.br\/blog\/?p=3387"},"modified":"2026-01-09T03:53:12","modified_gmt":"2026-01-09T03:53:12","slug":"formacao-de-preco-de-exportacao-na-pratica","status":"publish","type":"post","link":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/","title":{"rendered":"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica"},"content":{"rendered":"\n<p>A <strong>forma\u00e7\u00e3o de pre\u00e7o de exporta\u00e7\u00e3o na pr\u00e1tica<\/strong> \u00e9 um dos pilares mais estrat\u00e9gicos do Com\u00e9rcio Exterior. Diferente do mercado interno, onde os impostos s\u00e3o somados ao custo, na exporta\u00e7\u00e3o o processo \u00e9 de <strong>subtra\u00e7\u00e3o e adi\u00e7\u00e3o<\/strong>: voc\u00ea retira os tributos nacionais (que s\u00e3o isentos ou imunes) e adiciona os custos log\u00edsticos internacionais.<\/p>\n\n\n\n<p>O objetivo \u00e9 chegar ao chamado &#8220;Pre\u00e7o Export\u00e1vel&#8221;, que torne seu produto competitivo sem sacrificar a margem de lucro.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. O Passo a Passo do C\u00e1lculo (Back-to-Back)<\/h3>\n\n\n\n<p>Para formar o pre\u00e7o corretamente, voc\u00ea deve seguir esta estrutura l\u00f3gica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custo de Fabrica\u00e7\u00e3o:<\/strong> Comece com o custo total do produto (mat\u00e9ria-prima, m\u00e3o de obra, custos fixos).<\/li>\n\n\n\n<li><strong>Exclus\u00e3o de Impostos (Tax Break):<\/strong> No Brasil, a exporta\u00e7\u00e3o \u00e9 desonerada. Subtraia o <strong>IPI, PIS, COFINS<\/strong> e o <strong>ICMS<\/strong>. Essa redu\u00e7\u00e3o pode chegar a 30% ou mais do pre\u00e7o original de venda interna.<\/li>\n\n\n\n<li><strong>Adi\u00e7\u00e3o de Custos de Exporta\u00e7\u00e3o:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Embalagem:<\/strong> Custos extras para prote\u00e7\u00e3o (pallets fumigados, refor\u00e7os).<\/li>\n\n\n\n<li><strong>Log\u00edstica de Origem:<\/strong> Frete da f\u00e1brica ao porto\/aeroporto e taxas portu\u00e1rias (THC).<\/li>\n\n\n\n<li><strong>Despesas Aduaneiras:<\/strong> Honor\u00e1rios do despachante e emiss\u00e3o de certificados.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Margem de Lucro:<\/strong> Adicione o lucro desejado sobre o custo acumulado.<\/li>\n\n\n\n<li><strong>C\u00e2mbio:<\/strong> Converta o valor total em Reais para a moeda de negocia\u00e7\u00e3o (geralmente D\u00f3lar ou Euro).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. A Influ\u00eancia dos Incoterms no Pre\u00e7o Final<\/h3>\n\n\n\n<p>O pre\u00e7o de venda nunca \u00e9 fixo; ele depende do <strong>Incoterm<\/strong> negociado, que define as responsabilidades de custo entre vendedor e comprador:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>EXW (Ex Works):<\/strong> O pre\u00e7o \u00e9 apenas o produto na porta da sua f\u00e1brica.<\/li>\n\n\n\n<li><strong>FOB (Free on Board):<\/strong> Voc\u00ea adiciona ao pre\u00e7o o frete interno e todas as despesas at\u00e9 a carga estar dentro do navio. \u00c9 o padr\u00e3o mundial de compara\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>CIF (Cost, Insurance and Freight):<\/strong> Voc\u00ea soma ao valor FOB o frete internacional e o seguro at\u00e9 o porto de destino.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Incentivos que turbinam a rentabilidade<\/h3>\n\n\n\n<p>Al\u00e9m de n\u00e3o pagar impostos na sa\u00edda, a empresa pode utilizar regimes como o <strong>Drawback<\/strong>. Se voc\u00ea importou pe\u00e7as ou insumos para fabricar o produto que ser\u00e1 exportado, voc\u00ea pode recuperar os impostos pagos na importa\u00e7\u00e3o desses componentes. Isso reduz drasticamente o custo de fabrica\u00e7\u00e3o e aumenta sua competitividade.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. O Ingl\u00eas T\u00e9cnico e o &#8220;Export Pricing&#8221;<\/h3>\n\n\n\n<p>Nas mesas de negocia\u00e7\u00e3o, o dom\u00ednio do <strong>ingl\u00eas t\u00e9cnico<\/strong> \u00e9 o que sustenta a sua forma\u00e7\u00e3o de pre\u00e7o. O termo utilizado \u00e9 <strong>&#8220;Export Pricing&#8221;<\/strong>. Ao apresentar sua cota\u00e7\u00e3o (<em>Quote<\/em>), voc\u00ea deve ser capaz de explicar ao comprador o que comp\u00f5e o seu valor.<\/p>\n\n\n\n<p>Termos como <em>&#8220;Markup&#8221;<\/em>, <em>&#8220;Tax exemption&#8221;<\/em>, <em>&#8220;Currency risk&#8221;<\/em>, <em>&#8220;Freight surcharge&#8221;<\/em> e <em>&#8220;Port handling charges&#8221;<\/em> s\u00e3o a base das conversas. Consequentemente, o profissional que fala a l\u00edngua t\u00e9cnica consegue defender sua margem de lucro e justificar varia\u00e7\u00f5es de pre\u00e7o causadas pelo c\u00e2mbio ou frete. Portanto, a flu\u00eancia t\u00e9cnica \u00e9 o que garante que seu pre\u00e7o de venda seja aceito internacionalmente como profissional e justo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Para aprender a realizar c\u00e1lculos de precifica\u00e7\u00e3o de exporta\u00e7\u00e3o na pr\u00e1tica, utilizando planilhas reais e simuladores de mercado, e dominar o ingl\u00eas t\u00e9cnico necess\u00e1rio para negociar com qualquer comprador do mundo, voc\u00ea precisa de uma forma\u00e7\u00e3o de elite. O treinamento <strong>Domine Com\u00e9rcio Exterior e Ingl\u00eas T\u00e9cnico em 4 meses<\/strong> oferece o \u00fanico simulador pr\u00e1tico do mercado para voc\u00ea vivenciar a forma\u00e7\u00e3o de pre\u00e7os e a gest\u00e3o de incentivos fiscais em tempo real. Aprenda a precificar para o mundo em apenas 4 meses.<\/p>\n\n\n\n<p>Acesse aqui: <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/toexceed.com.br\/curso-comercio-exterior.html\">https:\/\/toexceed.com.br\/curso-comercio-exterior.html<\/a><\/p>\n\n\n\n<div class=\"wp-block-group has-heading-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--x-large);padding-right:var(--wp--preset--spacing--x-large);padding-bottom:var(--wp--preset--spacing--x-large);padding-left:var(--wp--preset--spacing--x-large)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading has-text-align-left has-background-color has-text-color\" style=\"letter-spacing:-1px\"><strong>Torne-se <mark style=\"background-color:rgba(0, 0, 0, 0);color:#d0fbf8\" class=\"has-inline-color\">fluente<\/mark> no ingl\u00eas e expert em <mark style=\"background-color:rgba(0, 0, 0, 0);color:#cafff8\" class=\"has-inline-color\">comex<\/mark> em 4 meses<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-background-color has-text-color\">\u00danico simulador que te deixa fluente no ingl\u00eas e expert em com\u00e9rcio exterior ao mesmo tempo. Tudo isso em um simples e poderoso treinamento com 4 meses de dura\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/toexceed.com.br\/curso-comercio-exterior.html\">Saiba mais<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-uagb-image uagb-block-10bddb30 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/phone.png ,https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/phone.png 780w, https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/phone.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/phone.png\" alt=\"\" class=\"uag-image-122\" width=\"201\" height=\"301\" title=\"\" loading=\"lazy\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A forma\u00e7\u00e3o de pre\u00e7o de exporta\u00e7\u00e3o na pr\u00e1tica \u00e9 um dos pilares mais estrat\u00e9gicos do Com\u00e9rcio Exterior. Diferente do mercado interno, onde os impostos s\u00e3o somados ao custo, na exporta\u00e7\u00e3o o processo \u00e9 de subtra\u00e7\u00e3o e adi\u00e7\u00e3o: voc\u00ea retira os tributos nacionais (que s\u00e3o isentos ou imunes) e adiciona os custos log\u00edsticos internacionais. O objetivo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toexceed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica - Blog - Toexceed<\/title>\n<meta name=\"description\" content=\"Aprenda a forma\u00e7\u00e3o de pre\u00e7o de exporta\u00e7\u00e3o na pr\u00e1tica, entenda como realizar a desonera\u00e7\u00e3o de impostos (IPI, PIS, COFINS e ICMS), como somar os custos log\u00edsticos e aduaneiros espec\u00edficos e como a escolha correta dos Incoterms influencia a competitividade e o lucro da sua opera\u00e7\u00e3o internacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica - Blog - Toexceed\" \/>\n<meta property=\"og:description\" content=\"Aprenda a forma\u00e7\u00e3o de pre\u00e7o de exporta\u00e7\u00e3o na pr\u00e1tica, entenda como realizar a desonera\u00e7\u00e3o de impostos (IPI, PIS, COFINS e ICMS), como somar os custos log\u00edsticos e aduaneiros espec\u00edficos e como a escolha correta dos Incoterms influencia a competitividade e o lucro da sua opera\u00e7\u00e3o internacional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Toexceed\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/toexceed\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T03:53:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T03:53:12+00:00\" \/>\n<meta name=\"author\" content=\"Toexceed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toexceed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/\"},\"author\":{\"name\":\"Toexceed\",\"@id\":\"https:\/\/toexceed.com.br\/blog\/#\/schema\/person\/50d69f7b473f9e99366f3bf11f8995f3\"},\"headline\":\"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica\",\"datePublished\":\"2026-01-09T03:53:11+00:00\",\"dateModified\":\"2026-01-09T03:53:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/\"},\"wordCount\":631,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/toexceed.com.br\/blog\/#organization\"},\"articleSection\":[\"Toexceed\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/\",\"url\":\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/\",\"name\":\"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica - Blog - Toexceed\",\"isPartOf\":{\"@id\":\"https:\/\/toexceed.com.br\/blog\/#website\"},\"datePublished\":\"2026-01-09T03:53:11+00:00\",\"dateModified\":\"2026-01-09T03:53:12+00:00\",\"description\":\"Aprenda a forma\u00e7\u00e3o de pre\u00e7o de exporta\u00e7\u00e3o na pr\u00e1tica, entenda como realizar a desonera\u00e7\u00e3o de impostos (IPI, PIS, COFINS e ICMS), como somar os custos log\u00edsticos e aduaneiros espec\u00edficos e como a escolha correta dos Incoterms influencia a competitividade e o lucro da sua opera\u00e7\u00e3o internacional.\",\"breadcrumb\":{\"@id\":\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/toexceed.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/toexceed.com.br\/blog\/#website\",\"url\":\"https:\/\/toexceed.com.br\/blog\/\",\"name\":\"Blog - Toexceed\",\"description\":\"Blog - Toexceed\",\"publisher\":{\"@id\":\"https:\/\/toexceed.com.br\/blog\/#organization\"},\"alternateName\":\"Toexceed\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/toexceed.com.br\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/toexceed.com.br\/blog\/#organization\",\"name\":\"Blog - Toexceed\",\"url\":\"https:\/\/toexceed.com.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/toexceed.com.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/SNew-Logo-PNG-2.png\",\"contentUrl\":\"https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/SNew-Logo-PNG-2.png\",\"width\":620,\"height\":198,\"caption\":\"Blog - Toexceed\"},\"image\":{\"@id\":\"https:\/\/toexceed.com.br\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/toexceed\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/toexceed.com.br\/blog\/#\/schema\/person\/50d69f7b473f9e99366f3bf11f8995f3\",\"name\":\"Toexceed\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/toexceed.com.br\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/70031db9ccd482de8591c4c6c6f44de48120095e378cc7d1d2fce11f7ce26bdc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/70031db9ccd482de8591c4c6c6f44de48120095e378cc7d1d2fce11f7ce26bdc?s=96&d=mm&r=g\",\"caption\":\"Toexceed\"},\"sameAs\":[\"https:\/\/toexceed.com.br\/blog\"],\"url\":\"https:\/\/toexceed.com.br\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica - Blog - Toexceed","description":"Aprenda a forma\u00e7\u00e3o de pre\u00e7o de exporta\u00e7\u00e3o na pr\u00e1tica, entenda como realizar a desonera\u00e7\u00e3o de impostos (IPI, PIS, COFINS e ICMS), como somar os custos log\u00edsticos e aduaneiros espec\u00edficos e como a escolha correta dos Incoterms influencia a competitividade e o lucro da sua opera\u00e7\u00e3o internacional.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/","og_locale":"pt_BR","og_type":"article","og_title":"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica - Blog - Toexceed","og_description":"Aprenda a forma\u00e7\u00e3o de pre\u00e7o de exporta\u00e7\u00e3o na pr\u00e1tica, entenda como realizar a desonera\u00e7\u00e3o de impostos (IPI, PIS, COFINS e ICMS), como somar os custos log\u00edsticos e aduaneiros espec\u00edficos e como a escolha correta dos Incoterms influencia a competitividade e o lucro da sua opera\u00e7\u00e3o internacional.","og_url":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/","og_site_name":"Blog - Toexceed","article_publisher":"https:\/\/www.facebook.com\/toexceed","article_published_time":"2026-01-09T03:53:11+00:00","article_modified_time":"2026-01-09T03:53:12+00:00","author":"Toexceed","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Toexceed","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/#article","isPartOf":{"@id":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/"},"author":{"name":"Toexceed","@id":"https:\/\/toexceed.com.br\/blog\/#\/schema\/person\/50d69f7b473f9e99366f3bf11f8995f3"},"headline":"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica","datePublished":"2026-01-09T03:53:11+00:00","dateModified":"2026-01-09T03:53:12+00:00","mainEntityOfPage":{"@id":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/"},"wordCount":631,"commentCount":0,"publisher":{"@id":"https:\/\/toexceed.com.br\/blog\/#organization"},"articleSection":["Toexceed"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/","url":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/","name":"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica - Blog - Toexceed","isPartOf":{"@id":"https:\/\/toexceed.com.br\/blog\/#website"},"datePublished":"2026-01-09T03:53:11+00:00","dateModified":"2026-01-09T03:53:12+00:00","description":"Aprenda a forma\u00e7\u00e3o de pre\u00e7o de exporta\u00e7\u00e3o na pr\u00e1tica, entenda como realizar a desonera\u00e7\u00e3o de impostos (IPI, PIS, COFINS e ICMS), como somar os custos log\u00edsticos e aduaneiros espec\u00edficos e como a escolha correta dos Incoterms influencia a competitividade e o lucro da sua opera\u00e7\u00e3o internacional.","breadcrumb":{"@id":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/toexceed.com.br\/blog\/2026\/01\/09\/formacao-de-preco-de-exportacao-na-pratica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/toexceed.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Forma\u00e7\u00e3o de Pre\u00e7o de Exporta\u00e7\u00e3o na Pr\u00e1tica"}]},{"@type":"WebSite","@id":"https:\/\/toexceed.com.br\/blog\/#website","url":"https:\/\/toexceed.com.br\/blog\/","name":"Blog - Toexceed","description":"Blog - Toexceed","publisher":{"@id":"https:\/\/toexceed.com.br\/blog\/#organization"},"alternateName":"Toexceed","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/toexceed.com.br\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/toexceed.com.br\/blog\/#organization","name":"Blog - Toexceed","url":"https:\/\/toexceed.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/toexceed.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/SNew-Logo-PNG-2.png","contentUrl":"https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/SNew-Logo-PNG-2.png","width":620,"height":198,"caption":"Blog - Toexceed"},"image":{"@id":"https:\/\/toexceed.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/toexceed"]},{"@type":"Person","@id":"https:\/\/toexceed.com.br\/blog\/#\/schema\/person\/50d69f7b473f9e99366f3bf11f8995f3","name":"Toexceed","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/toexceed.com.br\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/70031db9ccd482de8591c4c6c6f44de48120095e378cc7d1d2fce11f7ce26bdc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70031db9ccd482de8591c4c6c6f44de48120095e378cc7d1d2fce11f7ce26bdc?s=96&d=mm&r=g","caption":"Toexceed"},"sameAs":["https:\/\/toexceed.com.br\/blog"],"url":"https:\/\/toexceed.com.br\/blog\/author\/admin\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/comercio-exterior-toexceed.jpg",960,540,false],"thumbnail":["https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/comercio-exterior-toexceed-150x150.jpg",150,150,true],"medium":["https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/comercio-exterior-toexceed-300x169.jpg",300,169,true],"medium_large":["https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/comercio-exterior-toexceed-768x432.jpg",768,432,true],"large":["https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/comercio-exterior-toexceed.jpg",960,540,false],"1536x1536":["https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/comercio-exterior-toexceed.jpg",960,540,false],"2048x2048":["https:\/\/toexceed.com.br\/blog\/wp-content\/uploads\/2023\/10\/comercio-exterior-toexceed.jpg",960,540,false]},"uagb_author_info":{"display_name":"Toexceed","author_link":"https:\/\/toexceed.com.br\/blog\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"A forma\u00e7\u00e3o de pre\u00e7o de exporta\u00e7\u00e3o na pr\u00e1tica \u00e9 um dos pilares mais estrat\u00e9gicos do Com\u00e9rcio Exterior. Diferente do mercado interno, onde os impostos s\u00e3o somados ao custo, na exporta\u00e7\u00e3o o processo \u00e9 de subtra\u00e7\u00e3o e adi\u00e7\u00e3o: voc\u00ea retira os tributos nacionais (que s\u00e3o isentos ou imunes) e adiciona os custos log\u00edsticos internacionais. O objetivo&hellip;","_links":{"self":[{"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/posts\/3387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/comments?post=3387"}],"version-history":[{"count":1,"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/posts\/3387\/revisions"}],"predecessor-version":[{"id":3388,"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/posts\/3387\/revisions\/3388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/media\/147"}],"wp:attachment":[{"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/media?parent=3387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/categories?post=3387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/toexceed.com.br\/blog\/wp-json\/wp\/v2\/tags?post=3387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}